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Extra info for DeSForM 2007 Design & Semantics of Form & Movement Proceedings

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They were all young designers and had graduated shortly before the show. Meanwhile, 22 was the most popular age in this respect for a design graduate. 35% being non-British nationals. It was reasonable to have such a majority as the survey was carried out in the UK. It might also suggest that those courses in design, which were addressed in this study, were very popular among British students. Having said that, one could argue that the higher education in Britain has not been successful enough in attracting other nationalities.

In fact, the survey showed that almost none of the participants explicitly related to the specific concept of culture in which this study was grounded: production and circulation of meaning. Although one might argue that this perception about culture had been implicitly eluded, there was still no sign of a conscious approach. To be able to apply culture in design, we should have a relevant strategy. Question 2 brought some answers as diverse as question 1 Students gave the following responses, when they were asked to consider the possibility of any kind of role for culture in design: • Designing product to suit certain groups; • Understanding other lifestyles and addressing them; • Succession or failing a product in different cultures; • Driving design in order to reflecting the society; • As a marketing tool which assess the idea before and after launching; • Designing on an existing culture base or creating a new culture; • Influence the way a design is perceived; • Passing thoughts and ideas to societies and educating an unfamiliar culture to other cultures; • Inspiration to design; • To locate the largest markets and making product look a certain way.

Oxford Dictionary in Modern Design. Oxford: Oxford University Press, p. 200 (2006). 3 Hofstede, G. , Cultures and Organizations: Software of the Mind. London; New York, McGraw-Hill (1991). , The essential guide to doing research. London: SAGE, p. 105 (2004). 5 Hague, P. , Questionnaire design. London: Kogan Page (1993). , Developing a questionnaire. London: Continuum, (2000). 7 Jackson, C. , Designing and analysing questionnaires and surveys. London: Whurr (2000). 8 De Souza, M. , 1999. Interculturality and design: Is culture a block or an encouragement to innovation.

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