By Leslie Heywood, Shari L. Dworkin

ISBN-10: 0816636230

ISBN-13: 9780816636235

ISBN-10: 0816636249

ISBN-13: 9780816636242

The sculpted pace of Marion Jones. The grit and agility of Mia Hamm. The slam-dunk sort of Lisa Leslie. The ability and finesse of those activities figures are commonly well-known, now not inflicting the puzzlement and pain directed towards previous generations of athletic ladies. outfitted to Win explores this really contemporary phenomenon-the convinced, empowered lady athletes came across far and wide in American pop culture. Leslie Heywood and Shari L. Dworkin research the position of woman athletes via interviews with common- and excessive school-age boys and girls; cautious readings of advert campaigns by means of Nike, Reebok, and others; discussions of films like struggle membership and Girlfight; and explorations in their personal activities studies. They ask: what, if any, dissonance is there among well known photos and the particular reviews of those athletes? Do those photographs rather "redefine femininity" and give a contribution to a better inclusion of all ladies in game? Are sexualized pictures of those girls harmful their quest to be taken heavily? Do they encourage younger boys to admire and recognize lady athletes, and may this eventually make a distinction within the methods gender and gear are developed and perceived? offering a paradigm shift from moment- to third-wave feminism, Heywood and Dworkin argue that, within the years because the passage of name IX, gender stereotypes were destabilized in profound methods, they usually assert that girl athletes and their imagery are doing vital cultural paintings consequently. very important, fresh, and engrossing, outfitted to Win examines activity in all its complexity. Leslie Heywood is professor of English at Binghamton college. She is the writer of lovely strong for a woman: An Athlete's tale (Minnesota, 2000), Bodymakers (1998), and coeditor of 3rd Wave time table (Minnesota, 1997). A former music and cross-country runner who's at present a aggressive powerlifter, Heywood is a vp of the Women's activities beginning. Shari L. Dworkin is a sociologist and works as a learn fellow on the HIV middle for medical and Behavioral stories at Columbia collage.

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Additional info for Built to Win: The Female Athlete As Cultural Icon (Sport and Culture Series, V. 5)

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According to Lawrence Grossberg, Cary Nelson, and Paula Treichler, who have long been prominent in the field, cultural studies is not merely interdisciplinary; it is often . . actively and aggressively anti-disciplinary—a characteristic that more or less ensures a permanently uncomfortable relationship to academic disciplines. . ”31 A third wave feminist analytic as we practice it here includes both poles, emphasizes the difficulty of a single reading or determinate interpretation of any image, and acknowledges the importance of (multiple) subject positions toward any interpretation.

Despite the fact that 36 percent of the athletes in this Olympics were women, up from 30 percent in 1992, 36 percent still leaves 64 percent of the competitors men. Even worse, there were only seven women among the 106 members of the International Olympic Committee. 3 Like the full implementation of Title IX, it was clear that we still have a long way to go in the achievement of full equality for women athletes. 25 26 Sport as Stealth Feminism Still, in this Olympics, unlike any of the Olympics that had preceded the Atlanta games, the focus on female athletes was part of a much larger national focus on women in sports.

Real women” simply do not have the same kind of signifying effects or provide the same forms of motivation or identification. Iconic female athletes, through “following men” in that heroic tradition, offer more than individualistic concerns and a way to mask and devalue collective struggles for justice. They also offer a sense of possibility and belonging to a world where women aren’t always on the sidelines cheering somebody else, where they are active agents in the world and people are cheering them, as in the case of women’s soccer and their collective struggle—assisted by the star power of Hamm and Chastain—for better pay and benefits for the whole USA team, individual hero(in)es can contribute to collective struggles.

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Built to Win: The Female Athlete As Cultural Icon (Sport and Culture Series, V. 5) by Leslie Heywood, Shari L. Dworkin


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