By Carles Broto

ISBN-10: 8492160659

ISBN-13: 9788492160655

Constructions designed for tradition and schooling have allowed architects to improve their creativity in delivering responses to the useful and aesthetic standards of tasks that experience formal alterations yet are built-in lower than an identical architectural prism: colleges, universities, museums, cultural centres and coaching centres, each one of them with their particular wishes.

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2 Telekommunikations-Dienstleistungen als Objekt des Marketing Telekommunikations-Dienstleistungen bilden als abzusetzendes und zu vermarktendes Objekt den jeweiligen Bezugspunkt der Marketingaktivitaten. Dieser Mittelpunkt wird in diesem Kapitel beschrieben. 2) detailliert analysiert und beschrieben werden. 1m Ergebnis liegt eine Klassifikation und eine Beschreibung der aus heutiger Sicht wichtigsten Telekommunikations-Dienstleistungen vor, sowohl aus dem Blickwinkel der Technik als auch aus dem des Marketing.

92 Aus dieser Betrachtung resultiert die Frage, welche Standardisierungsmoglichkeiten in der Dienstleistungsproduktion moglich sind. Insbesondere erscheint die Produktionsplanung erschwert oder giinzlich unmoglich. 93 Unzweifelhaft ist dennoch ein Ziel von Dienstleistungsanbietern, ein hoheres MaB an Standardisierung des Produktes zu erreichen, urn durch die Reproduzierbarkeit von Produktionsabliiufen eine Stiickkostendegression zu realisieren. 94 Ein Beispiel fiir ein solches Verfahren ist die Vervielfiiltigung und Standardisierung der Dienstleistung "Musizieren", die mittels Tontriigern wie Schallplatten oder Compact Discs (CD) verkauft wird.

Die Wirtschaftsinformatik liefert dabei die Grundlage zur Analyse und Beschreibung des Nutzens, der beim Einsatz von Anwendungen der Telekommunikation im Rahmen eines IKS entsteht; die Marketingwissenschaft - oder praziser die Erkenntnisse des Dienstleistungsmarketing - bilden den funktionalen Rahmen fUr die Erarbeitung der Vermarktungskonzepte. 1m Rahmen dieser Arbeit soli dabei ein "Design" erarbeitet werden. Dieses wird ein fUr alle Telekommunikations-Dienstleistungen anwendbares Grundmuster vorgeben, das in verfeinemden Schritten der expliziten Ausarbeitung bedarf.

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Architectural Design - Education And Culture by Carles Broto


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